The CRCA exists to unify collegiate women's rowing coaches, to act as a collective voice, and to inform collegiate women's rowing coaches on issues related to rowing. The CRCA will:
- Promote women's rowing as a collegiate sport
- Serve as the voice of college rowing coaches in appropriate legislative arenas, in particular with the National Collegiate Athletic Association and its member conferences
- Serve as the primary adviser on collegiate women's rowing issues to the United States Rowing Association.